Real Results for Real Aesthetic Practices
You need measurable results, not just vanity metrics like clicks or likes. MDConsultingNY tracks what matters: qualified leads, booked appointments, and revenue growth. Every number on this page comes from real clients running real practices.
In one recent case study, a med spa's Meta ads for PDO thread lifts brought in 103 leads at $12.18 each in September 2026. The patients those leads became generated $17,906 in revenue on $1,254.89 in ad spend.
Client Success Stories
Ethos Aesthetics + Wellness — Dr. Hardik Soni, MD
The Challenge
Dr. Soni tried 8 separate marketing agencies before finding one that understood the multi-location aesthetic practice model. Previous agencies delivered inconsistent leads, generic campaigns, and reporting that obscured actual ROI.
The MDConsultingNY Approach
The agency built an integrated marketing system — combining hyper-local SEO, procedure-specific Google Ads campaigns, and conversion-optimized landing pages — tailored to each of Dr. Soni's locations.
The Result
3 out of 4 new Ethos locations now generate $1M+ in annual revenue. Dr. Soni's practice went from cycling through agencies to scaling with a predictable patient pipeline.
PDO Thread Lift Meta Ads Case Study
The Challenge
A med spa wanted to know whether ads for a higher-priced treatment, the PDO thread lift, would bring in enough revenue to cover their cost.
The MDConsultingNY Approach
A dedicated Meta lead campaign for PDO thread lifts, with image and video ads, a landing page, and every lead tracked in the practice's CRM to revenue.
The Result
Cost per lead, 103 leads in September
Booked appointments
Revenue from the patients these leads became
Individual results vary. Meta Ads Manager and the practice's CRM, September 2026.
Read the full case studySocial Media & Content Case Study
The Challenge
A practice with stagnant social engagement and minimal inbound leads from Instagram and Facebook needed a content overhaul that drove revenue, not just likes.
The MDConsultingNY Approach
The agency deployed a Leads > Likes social media strategy — restructuring content around conversion paths, booking CTAs, and procedure-specific storytelling.
The Result
Increase in message inquiries and DMs
Increase in monthly bookings
Organic reach improvement
SEO & Google Business Profile Case Study
The Challenge
A practice with low local visibility needed to dominate "near me" searches and drive phone calls directly from Google Business Profile.
The MDConsultingNY Approach
26 years of hands-on SEO experience applied to hyper-local keyword targeting, Google Business Profile optimization, and treatment-specific content.
The Result
Business Profile searches
Calls from Business Profile
People who viewed Business Profile
What Our Clients Say
Dr. Hardik Soni
Ethos Aesthetics + Wellness
Dr. Lanna
Dr. Lanna Aesthetics
CosMedic LaserMD
CosMedic LaserMD
DRC360
DRC360
MDConsultingNY vs. Industry Benchmarks
The numbers below compare MDConsultingNY client outcomes against published industry benchmarks for the med spa and aesthetic marketing vertical.
| Metric | Industry Benchmark | MDCNY Performance |
|---|---|---|
| Google Ads CPC | $2.62-$10+ | Optimized CPL under $50 |
| Google Ads conversion rate | 3.36% avg | Target 5-10% |
| Meta Ads CPL | $21.98 avg | $15-$50 (in-platform leads) |
| Visitor-to-lead conversion | 1.4-3% baseline | Optimized above baseline |
These benchmarks come from published industry reports. MDConsultingNY clients consistently outperform the median because every campaign is built from an operator's playbook — not a generalist's template.
Built on Firsthand Experience
Before MDConsultingNY existed, Erica Breining proved these strategies on her own practice. Bellava MedAesthetics was not a side project — it was a full-scale operation.
| Milestone | Detail |
|---|---|
| Opened | 2011 — 3,000 sq ft facility, Bedford Hills, NY (in a down economy) |
| Revenue | Grew to $1.5M in annual sales |
| Surgery volume | 50% increase from 2012 to 2013 |
| Accreditation | Joint Commission Accredited surgical suite |
| Revenue mix | ~50% surgical, ~35% laser/injectables, ~15% spa treatments |
| Operations | 2010-2018 |
| Press | Journal News, Bedford Magazine, Westchester Home Magazine, Serendipity Magazine |
Ready to Be Our Next Success Story?
Every practice on this page started exactly where you are now — looking for a marketing partner who delivers real results, not just reports. MDConsultingNY offers a complimentary strategy session where we audit your current marketing and map out the highest-impact growth opportunities.
Grow your ROI today. Let's build your predictable patient pipeline.