“I’ve been in your shoes going through the daily grind of running a business. Let me help you learn from my mistakes so that you don’t make them, too.”
Helping new and existing Aesthetic Practices and MedSpas quickly increase revenue and profits.
I promise you immediate results and aggressive growth in as little as 3-6 months! If you’re feeling like you’re ready to give up, tapped out of ideas or don’t know where to begin, let’s talk…
First things first, what are your goals? We are here to provide clarity in helping you set them, and even better, helping you achieve them and then exceeding them!
We are the masters of
Staff selection and training are imperative to your success. We are here to provide your staff with the tools and techniques to convert leads into consultations, then the skills and strategies to convert consultations to revenue for your practice/business.
Having someone to talk to and brainstorm with–someone who has owned and operated successful businesses similar to yours in the past– is an valuable part of working with us.
What we offer to clients
As your partner, it is our job to solve many of the problems that you have in the day-to-day marketing operations so that you can focus on your patients.
This may include generating new patients, re-engaging existing patients, increasing profit margins, expanding to new potential service lines, plus more.
We offer all-encompassing solutions–including planning business strategy, effective marketing plans, campaigns, staffing/operations and accreditation. If there are only select areas that you need assistance with, we offer customized plans, too.
Business Jump Starter
The Business Starter Planis a very hands-on approach for existing businesses/practices that are struggling or tapped out in some way. This 3-4 month plan is aggressive and is a comprehensive approach to analyze, revamp, and/or expand your business, giving you the tools and resources needed for long term maintenance. Having a fresh set of eyes and some new tools can make all the difference!
This plan is ideal for businesses/practices looking for a total solution. We will share techniques that can spark profound, immediate results while also using/teaching proven strategies for long-term success and retention of patients.
You just need to be available for input and training, and we will do the rest!
Start Up Planning & Expansions
Get your brand-new medspa or aesthetic practice off the ground quickly and efficiently. This is also a great plan for existing practices looking to add aesthetics to their service menu or expand to a second location. We can break down this overwhelming project for you into phases, offering you an affordable solution. We understand your budget is important – our team has experienced all of your challenges first hand. Let us help you learn from our mistakes!
We offer competitive analysis, consulting, strategy, licensing, contract negotiations, documentation, equipment selection, location selection, staffing, training and everything else you need to get started on the right foot, including an aggressive marketing launch plan to have patients through the door on day 1!
Digital marketing is a broad term. Let us de-mystify the topic for you and give you customized plans that really work. You want leads, you want results, then you want us!
We pride ourselves on efficient campaign management that drives quality leads and positive ROI. We will work closely with you to track your success, tweaking your campaign on a daily basis for optimization.
Landing pages, microsites and websites that convert visitors to leads are the foundation for any successful digital marketing plan. Our team of web designers and copywriters have extensive experience with businesses like yours. We deliver finished products at a competitive price ready to convert your leads!
Google Adwords is one of the most powerful tools for your business when managed appropriately by a seasoned expert team like ourselves. If your campaign manager is inexperienced, this can easily be the most dangerous and costly strategy, allowing you to blow through money like water with nothing to show for it. This is the area where you MUST have an expert. We are Adwords Certified and will take the time needed to meticulously select your keywords based on research and experience. Daily optimizations and killer ad copy will bring you an influx of quality leads at the lowest possible cost per click.
Email marketing is a highly effective tool to engage existing patients or potential patients. It can be powerfully used to generate quick calls to action (like flash sales), educate patients or make new announcements. This is a low cost, highly effective, tool that is imperative to any marketing plan.
Social media is also a highly important digital strategy for both branding and lead generation. It can be time-consuming, looking for new content and interacting with your audience. We offer daily posts/interactions and manage your paid campaigns, targeting people within your demographic and beyond.
SEO (search engine optimization) is crucial to long-term success, providing, a low-cost organic lead to your business. SEO strategy and implementation is typically overpromised and underdelivered by marketing firms. If you invest in our team, we WILL get you on the first page of Google. We have a combination of several tactics used in conjunction that have proven results.
Let us assist in developing a customized plan with any combination of these marketing tools to meet your business objectives.
Accreditation can be a daunting task, filled with paperwork, forms and hours upon hours of preparation prior to survey. This is something that you don’t want to do alone unless you have endless amounts of time and are already expert on the standards of the accreditation agency that you’re using. We can assist at all levels of accreditation whether it’s an initial accreditation, maintenance of your accreditation or you’re going through resurvey. We have been through successful survey many times and will make sure you pass!
There are varying levels of service needed. No two businesses, brands, or clients are the same and we know that. We tailor each and every plan to what you need with no frills.
Erica Breining is an entrepreneur with 15-years of experience who specializes in the aggressive growth of medspa/aesthetic start-ups.
Ms. Breining is founder and CEO of several highly successful companies in the aesthetic/medspa space as well luxury retail realms.
As a consultant she is most passionate about helping practices grow or reboot if they are struggling/tapped out. She is especially valued by clients in need of quick short term solutions to generate growth quickly.
CSK, MD - Plastic Surgeon
“I have been working with Erica for almost 5 years now. With her help, I have started an aesthetic surgical and injection practice at a 2nd location. The startup was successful out of the gate and now running like a
Nick A, Medspa Owner
“I would highly recommend Erica for any consulting needs your medical practice requires. I recently purchased a successful medspa and plastic surgery center created and managed by Erica. I have chosen to retain her for multiple operations and could not be happier with the level of service I have received.
Westchester Medspa Owner
“I absolutely love when I have the opportunity to work with Stephanie. She is a pleasure to engage with and always a flexible team player. She nails it the first time around with little input on my end. She always seems to be on point no matter the topic with a huge range of depth. Stephanie is a true intellectual with also a strong sense for business and marketing – a wonderful and rare asset that I’ve been so lucky to find.”
Dr. Kornreich, MD, Anesthesiologist
“I have had the pleasure of providing anesthesia services at an office that is supported by Erica, and I’m overwhelmed with the aesthetic surgical volume that she has created for the practice – much greater than most other plastic surgery offices I have worked with over the years. Her insight into sales, marketing and how to run a business is invaluable, and I even look to her for advice in my own business ventures.”
Marc L. Epstein, MD
“I have worked with Erica for over 7 years. She is indeed an incredibly accomplished business operator, particularly in aesthetic services. But even better, she’s a marvel at marketing and social media expertise. If there’s business out there, she will capture it and place it in your hands. Don’t pass up the opportunity to expand your industry with Erica.”
Dr. Ross, Allergan
Erica is a genuine soul, who brings a fresh perspective and unique insight into the business. Having successfully worked through her own challenges within the industry, she has learned to customize and optimize a business strategy for each client based on their individual needs and expectations.
She is a valuable asset in the aesthetic space.
From the blog
Women in Business Award Winner: Erica Breining
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Find Your Balance. Set Your Goals. Take A Challenge. Reward Yourself With New Patients.
You don’t have to do everything yourself. There are people like us who have been through it all before and are willing to help you every step of the way.
Erica and her team are passionate about owning and operating businesses for themselves as well as their clients.
Get in touch with us and we will walk you through each and every aspect of our proven formula for success.