“Pre-juvenation” – it’s one of the latest buzzwords in the world of anti-aging and cosmetic procedures.

Members of the American Academy of Facial Reconstructive Surgery (AAFPRS) agreed in a recent survey that the biggest trend for the future of facial plastic surgery is more emphasis on early maintenance, often starting in one’s 30s, to avoid larger procedures and delay the need for cosmetic surgery down the road. Think of pre-juvenation as a pre-emptive strike against the typical signs of aging such as wrinkles.

Another survey indicates that 64% of plastic surgeons have reported an increase in procedures done for the under-30 crowd.  This trend has been influenced by the selfie, time spent on social media and young celebrities such as the Kardashians touting pre-juvenation and overall enhancement procedures.

Most cosmetic surgeons, dermatologist and the like will agree that “preventative” treatments early on can maintain and even enhance one’s looks for many years and help avoid invasive surgical procedures in the future.

From a marketing perspective, pre-juvenation can be cast as a preventive measure, which will appeal to all age groups, from millennials on up.

prejuvenation procedures list

Popular pre-juvenation procedures include:

Botox/Dysport: These neurotoxins halt your forehead from creating creases. They also diminish the appearance of crow’s feet or frown lines, all of which can start forming as early as in one’s teens.

 Microneedling with PRP Growth Factors
Microneedling is combined with PRP (Platelet Rich Plasma), or Growth Factors to drastically improve skin texture and tone, as well as reduces wrinkles, enlarged pores, acne scars, and dark spots.  This procedure keeps skin retaining a dewy, youthful appearance and is similar to the “Vampire Facelift,” made popular by Kim Kardashian.

IPL/Photofacials: Typically performed by aestheticians, these pulsed-light based treatments rejuvenate the skin by increasing the production of collagen and elastin. A series of IPLs can lighten age spots or sun spots; minimize fine lines and wrinkles; shrink enlarged pores; smoothing rough skin and more!

A “prejuvenation”  marketing campaign can highlight all or one of the procedures above to the millennial audience who are known for their quest for self-improvement.   A cross-marketing campaign highlighting several procedures is a great way to capitalize on the prejuvenation trend successfully. For instance, there is not a single method that can successfully help skin fight off the aging process. Prejuvenation requires a combination of techniques, such as lasers for tone and texture, Botox or other neurotoxins for reducing dynamic wrinkles, fillers to plump sagging skin and add facial volume, etc.

The increasing demand by all generations for a youthful, natural appearance that will persist for years means that prejuvenation is a trend that is here to stay.